Take the test →
For men in their forties and fifties

What happened to your plans?

Twenty-eight days. Three rules. A ninety-second message every morning from someone who isn't going to let you off.

Take the two-minute test

8 questions. No sign-up to start. We'll tell you where you stand before we ask for anything.

The three rules

1
No alcohol.Not less. None. For twenty-eight days it's simpler than negotiating with yourself every evening.
2
Seven hours in bed.Same time each night. The phone charges in another room.
3
Move every day.Thirty minutes. Walk, swim, lift, run — we don't care which. We care that it happened.

That's it. No supplements, no app that buzzes at you, no before-and-after photos. Three ticks a day for twenty-eight days.

What you get

  • A morning message, every day for 28 days. Ninety seconds. Plain-spoken. Built to be played before you look at anything else.
  • A one-page plan for the evenings that usually go wrong: Friday, the work dinner, the match.
  • The tick sheet. Three boxes a night. Paper, if you want it that way.

Find out where you stand

Who it's for

Men who are functioning fine and know it isn't the same as feeling fine. Who've said "I'll sort it in January" more than twice. Who'd rather be told straight than be sold to.

Who it isn't for: anyone who thinks they may be dependent on alcohol, or who has a medical condition that sleep or exercise changes should be discussed with a doctor about first. Reset 28 is a routine, not treatment — if stopping drinking feels frightening rather than inconvenient, please talk to your GP, or call Drinkline on 0300 123 1110.